Mental Shifts That Highly Successful People Make (Tips From Gustavo Oliveira)

First, what does it means to be successful? Second, what tips are there on how to be successful? Well, it can mean several different things for each individual. For this topic, let's assume that a highly successful person is someone who has gained financial prosperity and/or has made their dreams come true.

I have been coaching people worldwide, including leaders, entrepreneurs and athletes using the DeRose Method. Throughout my years, I have realized that most people fail not because they lack hard skills — such as, technical skills — but because many do not have the Soft Skills needed to succeed. Some of the more critical skills (Soft Skills) and principles that are necessary to succeed, are not taught in many traditional institutions.

8 Things A Man Should Always Have With HimI was lucky enough to encounter the DeRose Method 14 years ago. Since then, the method has allowed me to train and learn how to develop the following mental shifts that highly successful people make.

They Transform A Negative Into A Positive And Turn Failures Into Opportunities

Let's be honest, nobody likes to face difficult situations. We tend to run away from pain and chase pleasures, but what if we could shift our mind's perspective to look at problems and bad situations as opportunities? Successful people know how to make better decisions by leveraging failures and turning them into new opportunities. Instead of letting failures get the best of you, start learning from them so that you do not repeat them.

They Collaborate With Peers And Teams Instead Of Seeing Them As Competition

When we believe in scarcity, we tend to compete against everyone as if there is not enough success to go around. Most highly successful people tend to create an ecosystem of prosperity around them. They believe that, when the tide goes up, all the boats go up, too. The ecosystem built helps one another; it's a win-win situation. Successful people sum strengths and abilities instead of competing with each other. If you are a leader, you can create this atmosphere of cooperation, and, if you are a team member, you can naturally apply such ability to unify people for higher achievement.

The individual will always be weaker than the power of a group. So, start leveraging this power, not just in your favor, but in everybody's favor.

They Have Discipline And Consistency

Achieving success often takes a lot of years. Therefore, discipline and consistency are key. Steve Jobs once said that he was convinced that 50 percent of what separates successful people from those that aren't is pure perseverance. Although this concept may seem obvious, many people do not know how to develop discipline.

Our brain works through conditioning. Conditioning is a biological function that allows us to automatize tasks and behaviors. We learn how to drive a car through repetition until, one day, we automatize most of what is needed to drive properly; which then allows us to listen to music and talk to somebody while doing so. But, remember how difficult it was in the beginning when you hadn't yet internalized it?

On the other hand, as we have good conditioning, we also have the bad ones. Ones that we learned unconsciously throughout our lives. So, if you want to have discipline, you need to first change such conditioned behavior, step-by-step. Once you acquire the new behavior, you need to maintain it consistently through practice and repetition.

They Never Fear Failure

Many leaders of the most innovative companies in the world claim that one must fail, fast and often, to rapidly learn the dos and don'ts faster. But, this mindset is not typical, since most people fear failure. I have been coaching entrepreneurs for many years, and many of them fail because they are so afraid of failure that they do not even try. It seems absurd, but it is more common than you think. So, right now, start failing as fast as you can — of course, not with the intention of failing, but with the purpose of testing (in safe and controlled environments), all of the variables that impact your business. Risk what you can afford to lose.

They Take Care Of Their Body And Mind

Have you ever experienced a hard day of work after sleeping poorly the night before? You feel exhausted, low energy, low enthusiasm and are mentally tired. Not cultivating good physical health and a clear mind is something that will hold you back. Many people say they don't have time for this. But, this mental shift is a must, and a fundamental part of being successful. So, not prioritizing it means that your actions counter what you really want. It is crucial to set time aside to get your body and mind fit through physical activity (for the body) and meditation (for your mind).

Many people ask me how to start or when to start working on these mental shifts. My answer is this: The most important action is the first step, so take it, start from any of these points, but start now.


Lead image via Getty.

Be Yourself

Be yourself.jpg

The Ethical Code of the Month for February is Satya – truthfulness.
Satya is about truth but not necessarily always being brutally honest with people in a way that offends. 
It relates to honesty with yourself and integrity in what you do.

Start by being honest with yourself – what are your strengths and weaknesses, what can you do less of, or more of? honestly.

We’ve Found the Secret to Optimal Performance


Find out how to reach optimal performance and excel in business and in life

Achieving optimal performance at work and in life involves taking your mental and physical abilities to their highest levels so that you can realize – and reach – your greatest potential.

A unique discipline called the DeRose Method is catching the attention of entrepreneurs and ambitious business people across the world by promoting a quality lifestyle that’s strengthened through well-being, culture, mindfulness, self awareness and kindness.

Originating from Brazil and this method involves physical and mental exercises and techniques. To date the lifestyles of many have been transformed through taking their lives to the next level and bringing optimal performance within their grasp.

By regularly attending classes at either of the two DeRose Method schools in Manhattan, New Yorkers can also now achieve excellence in fitness, health and business.

Already, entrepreneurs in New York’s thriving startup community are reaping its benefits and sensing perfection in their professional and personal lives to last a lifetime.

As DeRose Method practitioners they’re also striving to make the world a better place to exist in.


Sometimes the best thing you can do is not think!


This is a short concentration exercise. Doing this every morning will enhance your focus, improve your memory and your brain’s ability to learn and absorb new information.

Sit up with your legs crossed, your back straight and head in an upright position. Place your hands relaxed on your laps or knees and take a few long and deep breaths through your nostrils. With your eyes closed create an image of a golden sun; keep visualizing this image for 5 minutes.

(... and you can do this online)


4 Exercises to Better Handle Anxiety, Fear, and Anger



How a person deals with other human beings is a big factor in whether or not he or she succeeds in business and life. It involves emotional intelligence (EI), or the ability to recognize and appropriately react to feelings in yourself and the people around you, particularly when it comes to handling stress and frustration. According to Gustavo Oliveira - a consultant who has helped about 2,000 people worldwide improve their EI using something called The DeRose Method - it's a skill everyone can sharpen. Here are his words on four ways to build your emotional intelligence.

1. Study yourself.

To get a better understanding of your emotional responses, behaviors, and where your weaknesses may lie, learn to pay attention to your reactions and behaviors. And ask people close to you--only if they'll be honest--to tell you what areas of your personality need work.

2. Manage emotions during stressful situations by breathing correctly.

Deep and steady breathing through the nose with a relaxed ribcage is one of the best ways to lower stress in the body, and strong medicine for anxiety, fear and anger. Deep breathing sends a message to your brain to calm down and relax. The brain then sends this message to your body, resulting in a lower heart rate and blood pressure. And when you are relaxed and calm you can better manage your immediate emotions.

3. Channel your emotions.

One powerful method of handling negative emotions is to transform negative energies into positive ones by redirecting them to fuel new opportunities. For example, in 2009 I was expanding two successful businesses. Two years later, both had failed and my money was gone. I was crushed, frustrated and disappointed, but instead of letting my emotions reinforce an unproductive mindset and behaviors, I took a five-hour drive and started thinking about ways I could channel the power of frustration into something positive. During this time, I realized that my failures actually taught me many valuable lessons on how to run a business and the things that must be avoided. I decided to teach these lessons to others and created a course which was a huge success and became an amazing new asset.

4. Transmute your emotions.

Try to transform negative feelings such as anger, hatred, pain, and jealousy into positive ones such as, love, admiration, compassion and kindness. For example, I had a student who was a professional stand-up paddle (SUP) athlete and would become emotionally unstable every time a competitor provoked him during competitions, which would negatively impact his performance. So, I created a behavioral training response for him: I asked him to smile at the competitor, row harder and intensify his focus. With time and training his response improved drastically and his new and unexpected behavior destabilized the competitors who provoked him.

Envy is another common negative emotion. Some of my students have admitted that the achievements of others make them feel as though if they are not good enough. I train them to transform the feeling and substitute it with admiration for the person's success. They come to see it as an opportunity to learn from the person's strengths, which is a more useful and productive response.

Original article published here:

Develop your strength and flexibility, increase your vitality and power.


Well being that spreads from the physical to the emotional, intellectual and intuitional levels.

All actions involving our physical body reflect on the emotional, intellectual and intuitional levels. When we work on the denser aspect of our being - the physical - we are also shaping all other subtler levels. Being aware of the actions our physical body performs is paramount to perceive their effects and, ultimately, to elect those actions consciously. 

The DeRose Method techniques are far more than physical exercise, but a complete set of tools for body awareness and self-knowledge. They aim at reaching beyond the physical body, well into the other subtler levels. They generate cumulative, long lasting effects, resulting in consistent improvement in all levels. The outcome is a practice that clears tiredness and energizes, increases your vitality and power, and expands your awareness.

The sequence of techniques - either for beginners or advanced - elects the safest and most effective actions upon all body systems and structures. The breathing exercises increase your quota of vital energy, the compression of plexuses and glands even your emotions, the combination of both eliminates stress and develops concentration. Cumulatively, the physical positions bring muscular and articular strength and flexibility, and enhance your energy. The techniques that aid in the absorption of all these effects build a continuous, metabolizable progress.

Be strong and flexible, feel powerful and fully enjoy your life!

The physical positions and the concept of live energy

Psycho-physical techniques. The physical positions are also defined as psycho-physical techniques, due to the mental component included on the performance of the more than 2000 positions codified on the DeRose Method. The physical performance is merely the entrance to the effective accomplishment of the exercise. Once the body adjusts to the position, the true practice begins, with the use of localization of consciousness, coordinated breathing and mentalizations.

Permanence. In addition to these, one of the main features of these techniques is the permanence, in opposition to the western model of doing body movements with repetition. When the practitioner remains on the position, the latter acts deeply over the muscle fuses, receptors inside the muscle cell that are connected with tone and protection against the risk of strain. The permanence on the position, allied to the localized attention, coordinated breathing and mentalizations, allow the position to communicate with the muscle fuses, stimulating them to decrease their defensive control over the muscle. Thus, the muscle fibre decrease their level of contraction, stretching.

Release of energy. When the muscle fibre stretch, all the volume of accumulated energy to keep the muscle retraction throughout the years is progressively released, transformed into live energy. Therefore, the more assiduous the practice is, the quicker and greater the amount of released energy.

Above the average. When we combine the time and the frequency of the training of the physical positions with the other groups of techniques of a typical class of the method, the result is an individual living with a quota of strength and energy well above the average.

Imagine... And to close our post, I invite you to imagine the areas over which you wish to apply this natural, extra power, which comes from the release of physical and psychic forces, and the positive outcome of this channelling of force.

(adapted and translated from

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Asana - The Elements and Body Movement

The Asana Elements

Body Movement Training

In each class physical positions are executed in a choreographic format, with distinct passages between techniques. This concept was restored from the vestiges of Ancient Yôga during the codification of the DeRose Method. It not only adds a beauty and grace to every class but deepens your strength, flexibility, balance, agility and coordination.

Asana - The Body Intelligence

"Where there is consciousness there is life." Shivananda

The Body Intelligence

At DeRose Method South Kensington physical positions are practised in accordance with the teachings of Ancient Yôga, taking the practitioner far beyond the initial benefits of health, strength, flexibility, balance and body-awareness towards the greater goals of expanded consciousness and self-knowledge.

In the DeRose Method we execute each position only once, aiming for maximum permanence, without repetition. Each position is executed with focused attention, and coordinated breathing, working simultaneously on both the physical and the more subtle dimensions of our being. Thus, mastery over the body is matched by corresponding mastery over the mind, and the emotions.

More than 2000 positions and variations

In DeRose Method there are more than 2000 positions, and variations, to master, the largest compilation ever recorded, creating infinite possibilities for your practice, and ensuring you will always have something new to learn and to propel you forwards on your evolutive journey.